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A WORKSHOP FOCUSED ON HOW COMMUNICATIONS CAN GENERATE BUZZ, RELEVANCE, AND IMPACT FOR YOUR BUSINESS

conteúd workshop

PROGRAM

1. TODAY’S PR LANDSCAPE

An overview of what PR jobs represent today

2. IDENTIFYING PURPOSES

Mapping the why, how, and what of your business

3. KEY MESSAGES

Fine-tuning of key messages to be conveyed for reaching your goals

5. PRIORITY CHANNELS AND INFLUENCERS

Organizing the channels and influencers that are most important to your business

6. PRESS RELEASES

How to structure assertive content for workshops which strengthens your communication with journalists and influencers

7. ROLE PLAY

Exercise for putting into practice the main lessons learned, by answering questions in a simulated meeting with journalists and influencers

4. COMMUNICATIONS FIELDS / AREAS OF INTEREST

Study of target audiences and communications fields to be reached through communication and influencers

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"The content presented by you was extremely rich and really helped fine-tune the pitches of the companies we grow. We’re very glad to have had your support."

Marina Ramos, Artemisia

"I really enjoyed having a structured talk about this one particular subject and learning more about tools that can help make our team self-reliant. Your exercises helped us identify story ideas and train our team to produce materials suited for direct conversations with journalists and influencers. Highly recommended to companies of all sizes!"

Rafael Vasconselos, Partner, da Live Work